Direct Mail Postcards

April 19, 2012

Personalized postcards are less expensive to produce than complex variable data projects. The front end costs are less as are the paper and printing costs and the mailing costs are minimal compared with larger applications.

Although mass emailing and Internet ads may be one of the easier methods of soliciting business, many individuals are leery of such advertisements due to privacy concerns. People are especially concerned about security with the practice of “phishing” from emails that attempt to direct the user to bogus websites. These online privacy issues make digitally printed, direct mail postcards more appealing to many consumers.

A direct mail postcard is usually formatted in one of three ways:

• It may contain all text
• It may be composed largely of an image with very little text
• It may include text and images in varying combinations

A direct mail postcard containing too much information may have a negative impact. The majority of individuals receiving the card will dispose of the card if it is crammed with information. In most cases, a simple message and graphic are all that are necessary in order for a key point to be introduced.

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